Saturday, August 3, 2019

Make America Jelly Bean Again





As I write this, it’s high summer. After authoring dozens of stories about ocean beaches, swimming in warm lakes, and dodging sharks off the coast of Cape Cod - I feel the need to move on. 

But It’s too soon to start thinking about autumn, back to school, back to work, and like many other folks of a certain age - back to Florida.

For no particular reason I started thinking about the last few United States Presidents.  I spent about 10 seconds pondering Number 45, Donald Trump.
Another few seconds were devoted to 44, Barack Obama.  I gave perhaps a combined minute to 43 and 41, the George Bushes.  Number 42, Bill Clinton, got 25 seconds.

I stopped on number 40, Ronald Reagan, the actor, turned politician – and thought about him for a long time.  He wasn’t much of an actor when compared to his peers.  Bogie, Jimmy Cagney, Jimmy Stewart, Henry Fonda, Edward G. Robinson were far bigger box office sensations.  Even Vincent Price and Bela Lugosi could pack a movie theater much fuller than Reagan.

After ‘The Old Ranger’ retired from Death Valley Days, a staple of radio and TV from 1930 to 1975, Reagan hosted the program for its last year or two.  He was okay, but he was no ‘Old Ranger’.  The O.R. helmed the broadcast from the radio days and through most of its run on the tube.

So why did I skip past Presidents 41 through 45 and focus on Reagan, Number 40? 

Jelly Beans.



He was a jelly bean aficionado, as am I.  I have little in common with Trump, Clinton, the pair of Bushes, and Obama.  Truth told, I don’t have much in common with Regan either, but there’s always the Jelly Bean thing. 

They are not as popular as they used to be.  It’s hard to find a good J.B. today.   They’ve been around since the 1600s but really hit their stride in the United States in the early 1900s.  Children of the 1930s could buy them by the penny and pick the colors they liked best, as opposed to the packages of today, which come with assorted flavors. 



As the 1900s progressed, kids could by J. B.s in bags of single colors.  You could get a whole bag of nothing but orange ones!  Or blues.  At Christmas you would be able to land a bag of reds and a bag of greens.  




From the 17th century when they were called Jordan Almonds up to the 1970s Jelly Beans remained the same – a semi hard shell with a soft inside (pretty much like your Mother in Law).

Everything changed in the late 1970s, around the time of Reagan’s campaign for the office of U.S. President.  The Herman Goelitz Candy Company invented ‘Jelly Bellies’. 



The gourmet beans became superstars during the Reagan era.  Jelly Bellies had tons of new flavors like melon, peach, grape, and various sour fruit flavors. 

The Goelitz Company has many confectionary products in its stable, but Jelly Bellies account for almost three fourths of the company’s total sales.

The new jelly beans were vastly different, possessing a different taste as well as look. Even the center was changed in some varieties, from the classic clear jelly to a matching color of the bean.

When Reagan was President, visitors noted that there were large vessels of Jelly Beans in virtually every room in the official residence of the U.S. Presidents, the White House. 


During this era, jelly beans even went into space. It is reliably reported that at least one of the shuttles packed a full load of J.Bs for the crew to consume in the vastness of space.  In the immeasurable emptiness of the dark universe, the Jelly Beans happily filled their minds with thoughts of home and family.  


With high summer upon us, it’s high time for me to finish off this article and try to find an old fashioned candy store where I can buy a whole bag of nothing but black jelly beans.



I just remembered that I did that one time back in the 1970s and had a certain digestive difficulty that lasted for two days.  I think I’ll just head over to the nearest supermarket and get regular JBs.


Happy Rest of the Summer to You and Yours, from Me and Mine.

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