If you would like to get search engine traffic to your
blog or site, you have to write articles containing stuff that individuals are
really searching for.
Daily millions of individuals are typing zillions of
words and phrases into Google. If you wish the page you’ve just made to appear
prominently in those search results, what do you have to accomplish? Your 1st
thought may be: — utilize a particular phrase in the article title and repeat
it as much as possible throughout the article; then individuals typing in that
phrase will discover your article. Correct?
Let’s use a keyword tool though. And here's how to do
it. Create a free Google account and actually sign in to the keyword tool if
you haven’t already; the tool only shows entire results for registered users.
First of all, click the columns button and make certain
Global monthly searches and Competition are both ticked. Likewise make certain
"Only show ideas closely related to my search terms" is ticked.
Type in a phrase... we will use ‘self help’ and click
search. This is what you capture:
You will be able to see the number of individuals
searching for that in Google monthly. Now look at the bar below the competition
heading. It’s about 1/4 full! That means that a relatively low number of other
sites are also offering what you’re offering. You may not get to the first page
results of a Google search.
We need to include phrases in the title and body of the
page that individuals are searching for, but that don’t have vast competition.
That way there’s a great chance that individuals will discover your new page.
Uncheck the Only show ideas closely related to my search
terms checkbox, then click search once more.
Now we can see a list of phrases related to your search
terms that individuals are searching for, with varying amounts of competition
and monthly traffic.
Click on the competition heading twice to sort in order
of lowest competition.
Much better!! Now we’re seeing lists of key phrases that
have very low competition.
You may click on the phrase itself to see a list of
sites related to that search term.
Naturally, if you title your page self help online, or
some such phrase containing self help, many of the individuals who find your
page won’t want to purchase your products; they’ll simply be looking for info
on self help.
This is the challenge of SEO. Find key phrases that
properly describe the subject of your page, that have moderately low
competition from other web sites, and that plenty of individuals are searching
for monthly.
Clearly assorted techniques are possible here, minding
that it takes time to get traffic to a site.
For example, if you are selling self help books, you
could regularly write 250-300 word articles on self help-related subjects, with
the title of your articles based on great key phrases. Make certain that each
article has a strong chance of really providing individuals with the data or
services that they’re looking for.
If the titles of your pages are irrelevant to what
individuals really want, individuals will simply leave your site right away and
make a mental note not to visit it again. Neither will anybody link to your
site, and you require inbound links to bump you up in Google’s search results.
The key phrases you pick out need to be in the title of
your article; it’s likewise good to use them in headings or in bold elsewhere
in your article. But don’t go overboard, or your article will look weird and
read like a scam page, and individuals will avoid it (as will Google!). Keep
your articles’ titles, headings and content centered on good key phrases, with
relevant content, and in time you'll be able to get the traffic you require.
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