By now you certainly have heard the news. Name changes at the Number One and Two Coffee chains in America will demand the repainting of thousands of signs, redesign of logos, new TV and Radio commercials and force us to try and remember to say the new name.
Dunkin Donuts was first to switch. They have dropped the 'donut'. They are now simply "Dunkin". Cynics say that they dropped the donut because they don't sell donuts anymore. To be fair, they sell something they call a donut, but it certainly does not resemble the delicious little confection they made back in the 1950s when they were cutting their teeth instead of 'costs'.
A few wags say that the reason they got rid of the donut is that nowadays the donuts are not made 'in store' like they were when the chain became famous. They say that the donut you buy in a shop today, was baked a month ago in China. But with the new trade restrictions China won't bake for the U.S. any more.
Whatever! It just seems a shame that Dunkin Donut is no more.
Then there's the Number Two chain, Starbuck's. (It's either two or one, depending on which company you prefer.). Starbuck's has been in business for over 40 years and is primarily a West Coast favorite, while Dunkin, which was born in Boston, is the East Coast choice.
Starbuck's name change was forced by its customer base who complained that just like Dunkin Donut should not be called Donut anymore because they don't make good ones these days, Starbuck's should not be called 'Buck' because you can't buy anything there for a 'buck'
So the new name for the company is Star Five-Bucks!
No comments:
Post a Comment