REMY FINED FOR SLIP OF THE TONGUE - SAYS 'DUNKIN DONUTS'!
BY BILL RUSSO
Boston Red Sox broadcaster and former player, Jerry Remy says he was fined for saying “Dunkin Donuts”. The New England based donut chain is in the midst of changing its name and focus away from what was for decades its biggest draw – donuts.
Recently the firm, which buys huge amounts of advertising on the Red Sox TV games, announced that the donut drop is official and the company is now known only as “Dunkin”.
The move bewildered many long-time customers and frustrated franchise owners who would have to bear the expenses involved in conversion of signage.
During a telecast on NESN-TV on April 12, 2019 in which the Sox beat the Toronto Blue Jays, Jerry said he got fined because of the slip of the tongue, and added “you can’t say Dunkin Donuts anymore.”
The former Red Sox second baseman may have been kidding about the fine, but it was obvious that it had been made plain to him that he was to say “Dunkin” and to never again refer to the chain as 'Dunkin Donuts'.
The company has been de-emphasizing donuts in recent years in favor of hot sandwiches prepared in store. The donuts, which originally were freshly baked in each store, are currently made in central locations and trucked to various satellite outlets.
Decades ago Dunkin Donuts baked their product fresh every three hours in every store and every donut that did not sell within that period was unceremoniously tossed into a dumpster behind the building!
It was during this period that the company evolved from a mid-size Boston area chain to the second biggest coffee shop chain in the U.S., trailing only Starbuck’s.
In light of the recent change from Dunkin Donuts to Dunkin, I wonder if Starbucks might also be considering altering its name. In keeping up with the times, Starbucks could rebrand as
‘Star-Five-Bucks’, because you can’t buy anything there for a ‘buck’.
-0-
No comments:
Post a Comment